Passed its sell-by date?

Contestants: Vartika Singh (India), Mohana Prabha (Singapore),

Mehr Elieser (Panama), Priya Serrao (Australia), 
Shweta Sekhon (Malaysia).

The female members of the clan were ecstatic to learn that they possibly shared the same forefathers of five of finalists who have been shortlisted at the 2019 Miss Universe contest. I did not want to be a spoilsport to dampen the spirit of achievement; they had no role at all. If anything, it only shows their hypocrisy.

On one end, they want to be assessed on their mental ability and tenacity. They feel slighted when referred to as the weaker sex or given leeway for under achievements. They would like to believe that their successes in life were purely via merit, not by merely being the fairer sex. They raise their gaze when the female gender is condescended upon or depicted in a negative light.

But it is quite puzzling that the parading of scantily clad females like livestock raises no concern at all to them. Sure, intellectual capacity, wit, personality and social consciousness all are tested to pick the fairest of them all. Physical attributes must surely give the window of opportunity for other subsequent successes to follow soon.

Have we not seen enough instances of how beauty queens being puppets of businesses and government acting under the guise of being a brand ambassador for a novel cause?

Ms Reita Faria, Ms World 1966.

Offhand, the story of Asia's first Ms World contestant and the 1966 winner comes to mind. Reita Faria, then a 23-year-old medical student from Bombay, went on to win the crown. (Note: Ms World and Ms Universe are different events). Her problems started after that. As part of her contract, she had to appear for the organisers, Mecca. She had to accompany Bob Hope to entertain GIs in the Vietnam War. As India opposed the Vietnam War, her passport was impounded by her Government, and she was stuck in the UK for a year, unable to continue her medical studies. Her happy ending came about when she secured a place in King's College to continue her studies. She now resides in Ireland married to her mentor in 1971 and moved to Dublin.

Many years later, in an interview, Dr Reita Faria Powell opined that beauty pageants had probably passed their shelf life. She thinks that there is no more a fairy tale ending.

Have you noticed that over the years how the selection of finalists is overtly biased toward the turn of events in the world political arena? And more contestants from the developing countries seem to capture the limelight. Probably that is where the target audience is and where the sponsors want to tap their resources from. Maybe their counterparts in the first world are over with burning bras and have nothing more to prove. They are more than mere eye candies or trophy toys to demand recognition. Points to ponder.

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