Come Fly With Me: The Story of Pan Am (2011, BBC Documentary)
There used to be a time when air travel was a novelty. People used to get all dressed up to the nines to start their journey. Nobody was stopped for being underdressed, as getting on a plane carried some dignity. Boarding a plane was a once-in-a-lifetime experience. Only the deep-pocketed could travel, and the airlines made sure their clients were pampered to the brim.
That was when stewardesses had all the time to chat with passengers to help them when needed. Of course, there was a natural selection of travellers. Remember, not everyone could fly then.
Talking about 'everyone can fly', the famous tagline of Asia's biggest budget airlines, the democratisation of the air space also opened up the job of flight stewards (later rehashed a lesser important sounding flight attendant) to less stringent criteria. Anyone could fly as a crew.
Pan Am ruled the airspace at a time when planes were small and propeller-driven. Even when jet engines made flying easier as bigger planes could be built, less fuel was consumed, and with fewer stops, Pan Am was the unofficial carrier of the USA. Its staff were the benchmark of how training should be done. Their ticketing model and computation were followed the world over. The persona of a flight pilot, steward and stewardess became a yardstick for other airlines to emulate.
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Starting as a getaway route to escape the effects of Prohibition in the 1930s, Pan Am prospered by using boat planes from Florida to Cuba. Wealthy people could fly to Cuba over the weekend for their alcohol fix. Slowly, aeronautical technology improved by leaps and bounds during the World Wars. After WW2, jet engines became the preferred method of flying.
Pan Am ruled the skies, and its icon logo spoke volumes of its branding. Everyone found pride in carrying the marine blue Pan Am bag. Many knock-offs sprang up in third-world countries like Malaysia, and many of my friends in school used them as school bags.
Behind the squeaky clean image of the airline, there is a darker side. The Americans had used its vessels to clandestinely spy on other nations. In 1962, just before the Bay of Pig invasion, its plane rescued many American spies from Cuba. Back then, the picture of a line of air stewardesses walking poise past the sea of travellers in the airport, leaving a trail of a whiff of perfume, was deemed empowering. It was customary to impose stringent weight quotas and restrictions upon marriage and child-bearing to continue working.
Pan Am's golden age ended with the easing of flight regulations. The 1970s energy crisis contributed to it. Restricting operations after the reign of Juan Trippe, where they concentrated on US domestic flights, proved disastrous. The last biggest news that came before their bust was the fatal bombing of the vessel in Lockerbie by Libyan terrorists in 1988. By 1991, they were bankrupt.
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