Have you found it?

I remember a time circa 1972, when the streets around my primary school was plastered with billboards bearing the words 'I found it!' - with the letter O written in heart shaped manner. Nothing else was written on these billboards, stirring the curiosity of man that killed the cat! A couple of weeks later, the rendezvous was flashed across billboards without indicating the purpose of the meeting except with messages like "I found it, have you?"
That got more people more curious and the dead cat twitched too! And the curiosity mounted to a climax as time went on. People started asking each other what that was all about. Was it a new wonder medicine which was the panacea to all human woes? Or a new shopping mall? Whatever it was, they knew that it was all a business strategy.

Never in their wildest dream did they expect to see what they saw when they saw it anyway. It was a mass congregation of souls in a field to listen the gospel word of the Lord by a world famous Man of God who had worked wonders with his brand of evangelism with his congregation back in his hometown where he preached.
That is the beginning of the realization of the power of advertising.