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MTV, an old concept.

1st August 1981 boasts of the day a revolution of sorts occurring in the Western music industry with the birth of MTV (Music television). The world felicitated the industry for the ingenuity of their brainchild. What everybody failed to realize is that this concept of songs, music, dance and story had been churned out time and again from the time the first Indian talkies (movies) were churned out of their studios in 1936. In fact the Indian own 'MTV type of  songs' also impart good values, advice and facts of life. And we all know how MGR's songs were political propaganda tool in a state which was drowning in hero worship. MTV, you were a wee bit too late...but happy 30th anniversary anyway. But no thank you for creating the MTV and the 'Y' generation and their promiscuous and revealing dressing and behaviour (when Madonna made it totally acceptable to parade around in laced bodice)... It also must have given many great moments to many blue bearded dirty old men and socially challenged geek some self gratifying times. It takes all kinds to make the world go around



This is what MGR has to say to growing children about facts of life and positive values in life. Nowadays, we would say in a paternalistic way!



In the late 1960s when Westernization of Indian values and de'sacred'ization of highly esteemed Eastern way of living and thinking was at its height, many a movie, in Tamil and Hindi, which ridicule 'modern cultured living'were box office hits across the sub continent and beyond like this one by Manoj Kumar!

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