The Great Hack (Documentary; 2019) Netflix They say there is no such thing as a free lunch. Everything comes with strings attached. When something as luring as a freebie on the internet in exchange for some seemingly unimportant information and filling up questionnaires of sweet nothings, it is not just public service. There was a devious plan to collect little data about users. Sure, these were useful in devising digital businesses like Uber and Food Panda and developing algorithms into human behaviour. Unfortunately, this familiar and predicable human behaviour is the very thing that think-thank groups used to influence people's actions. Cambridge Analytica (CA) and its parent company SCL (Strategic Communication Laboratories) are specially mentioned in this documentary to have been mining data from people with the help social media platforms like Facebook and WhatsApp. CA and SCL employed psychologists help to improve advertising and influence public opinion. They furt...
It is all Mimesis