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Showing posts with the label CocaCola

In the spirit of colour red and Christmas

What colour reminds you of Christmas? Some smart alec would attribute the colours green, brown, silver and gold combinations found on a Christmas tree as quintessentially the spirit of Yuletide. But what is the season without the red hue of the tunic of Saint Nicholas, you say. There is a long-standing conspiracy theory that it is no mere coincidence that Santa’s ‘Father Christmas’ costume has the same hue as that of Cola-Cola advertisements.  Coca-Cola did start using Santa in advertising in 1933. Santa had been portrayed almost exclusively in red from the early 19th century, and most of his modern image was put together by the famous American caricaturist, Thomas Nast, in the 1870s. Thomas Nest is well known to have drawn the Elephant for the Republican Party. He popularised the Democratic donkey, Uncle Sam and Columbia, the female personification of American values. This man, dubbed as the American father of cartoons, is honoured for portraying the modern Santa Claus with a...