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Welcome to the New World!

The Founder (2017)


Everyone has his passion for something. He has obvious ideas on how he wants to develop his baby to showcase to the world with so much pride and joy. He may be committed to his course and would sacrifice time, effort, sweat and sleep over it. But sadly passion alone is insufficient to take his brain-child to a higher level. Others may not share his madness and may fail to see all the excitement, and the endeavour would just fizzle out as swiftly as the revelation materialised.

It takes a kind of something to bring the idea to town. That is where the role of a ruthless loud mouth jack-of-all-trades makes an impact. The type who could promise the moon and the stars and could sell ice to the Inuits. Even though on the surface this kind of practice may be frowned upon, at the end of the day, these kind of ruthless people are the ones who rock the world. They make things happen. They move the world, not the Mr Nice Guys who worry about hurting another and living right to his words; keeping true to a gentleman's handshake and not bending the truth.

These mammoth movers, at the end of the day, after their giant feats for humanity are not only forgiven but are put on a pedestal and feted for the innovativeness and boldness for their unconventional wisdom.

This is the story of how the biggest franchise in the world came to be. Initially started by an unknown duo, the McDonald brothers, they were fighting an unwinnable battle to make patrons like their brand of fast food. Dogmatic on how they wanted their products to be sold, they fared poorly in repeated attempts at expanding their business.

In comes Ray Kroc, a down-and-out travelling salesman. He sees the potential in their business and single-handedly 'hoodwinks' them to include him as their partner. We see the seemingly ugly uncompassionate side of American capitalism which emphasises more on profit, appearances, statistics and megalomania rather than human values. This is the new world. Money is the new God. Compassion and being nice is so yesterday.





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