Brands, the essence of life?

We have all been told that we are all irrational beings and we do things on impulses, much to regret later on. This is crux upon which the advertising business is based on. Their modus operandi is simple, create an illusion of attaining happiness with their product when the truth of the matter is that nothing like that exists - a painter gets an inspiration after smoking a particular brand of cigarette, an entrepreneur is successful because he drinks a particular liquor and life is so easy when they use a particular brand of mobile device!
What a pity, man is still not happy.
In the running circle, there is forever literature put forward on new studies which revealed such a new product is better than the one before, how everyone had got it wrong all the while and so on...

In the 70s sports footwear underwent major transformation with much science and technology input. After that, everybody pretty agreed on the need for footwear to run. Fast forward 3 decades later, suddenly all these footwear and cushioning have allegedly made our intrinsic muscles of our foot atrophied and redundant. Now we are told to go back to basics, back to the cavemen days when our ancestors were roaming barefoot hunting for their meals.
Then everybody went barefoot or minimalist. Now, this people are saying minimalist is not for them after having aches here and there.
All these while, the lone wolf runner in his mid 50s whom I occasionally meet on the Sundays' long run is and has been quite happy with simple unbranded unfancy shoes and on top of that, he just zooms past us effortlessly putting all of us, younger caps to eat humble pie with our branded spanking new shoes.
At the end of the day, it is only the bad carpenter who complains about his tools! It is the skill, not the tool.

Remember how India was banned from the 1950 World Cup finals because they wanted to play soccer bare-footed! (Don't know whether it is true?)

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Gory historic details or gore fest?

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RIFLE RANGE BOY

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