Run for whose 10 course meal?

Just as ridiculous as The Osmonds' song 'Love me for a reason' sounds, so is the logo for the 2012 Standard Chartered Kuala Lumpur Marathon (SCKLM) - Run for a reason!
With all deserved credits, SCKLM have been doing a job of running the runs seamlessly for the years that went by, other organizers have cannot be put in the same category. As more Malaysians are becoming conscious about their health and have the luxury of indulging in personal feel good moments with buddies of the same thinking without thinking about their next meal, runs are fast becoming geese that lay golden eggs. Minus meagre sums for this and that, the organisers still take home a killing. In worse case scenario, it would be written off as bad investments.
As for me, I am running the SCKLM FM for a reason and the reason is to enjoy a sumptuous banana leaf meal with mutton curry and all the accompaniments without a single iota of guilt feeling! Who cares if the registration fee is going to pay for somebody else's 10 course Chinese dinner at Tai Thong and Cognac VSOP to 'yaaaaaaam.......ssseeeeeeeeeeennnggggggg.......!'