For many years now, Petronas have been producing meaningful short snippets in conjunction with celebrations of the major races here in Malaysia. Yasmin Ahmad, when she was around, used to come up with catchy ads with meaningful messages about racial unity and preservation of traditional practices. Unfortunately this year's Deepavali offering produced a lot of flak. It starts with a sad youngster probably unable to get a job, as evidenced by the rolled up scroll in hand. Another chap tries to coax him to 'just chill' and shows him some dance steps. He joins suit. It then snowballs to shows a group of youngsters dancing around like in the busy street amidst the traffic jam in a typical Kollywood/Bollywood scene or maybe Psy's Oppa Gangnam Style, trying to cheer people up and spread the mood of celebration. It did not, however, spread the intended joyous mood to everyone but instead rather drew brickbats. First of all, the beat that they have chosen, Dappan Kootu, orig...
It is all Mimesis