Be imaginative, they say!

David Bowie - The Chameleon!

The management gurus will always come in say that in order to stay in vogue with the ever changing times, we have to re-invent ourselves. To stay relevant, we have to re-brand, re-train and to stay afloat with the flow.
Errr... It doesn't sound right of you are an accountant and you start getting creative in your accounting. What about your trusted medicine man who starts becoming imaginative with his treatment modality and decides to experiment with new treatment avenues just to be different, giving a new meaning to the name of his office - the practice. He gets creative to make you more sick than you really are! And when things go wrong, he would say, "Oops, I'm sorry" and carry on with his next client/patient/victim. Of course those in the artistic arena would benefit and survive from regular face lifts. Their clients are easily bored and forever yearn for something new and fresh.

Bowie - still strong! 30yrs on

Fresh face actors, avant garde inventors, revolutionary designers and attention craving performers need to shed their exoskeleton every once in a while to turn heads. Even lawyers have to repeatedly think of ingenious ways to dodge their clients' wrongdoings ( the truth does not come in the equation) by creatively creating loopholes or doubts in the legal framework to sketch an element of doubt for their 'pathetic' clients to escape punishment!
Even conmen and thieves are becoming more and more slick these days. And the Nigerians with money stuck in frozen accounts... Do I need to go on?